EXHIBITION: Expo Real
Expo Real 2010
Location Bayern, Germany
The design of the German Chamber of Architect’s new convention stand is in the form of a stylized tree, symbolizing both the sheltering role of the Chamber for architects, clients and advisors, and its presence as an umbrella institution for the various chambers at the state level. Functionally, its construction from stretched white fabric, allows it to become a chameleon of sorts: displaying either the blue colors of the national Chamber or the red CI of the Bavarian branch.
At its base the tree spreads ‘roots’ seamlessly across the floor where three furniture elements articulate the tactile functions of the stand. Here points of contact for informing, presenting, and consulting, are used simultaneously to offer lounge spaces in the exhibition as well as meeting areas. The backdrop is a set of walls upon which projections and presentations are shown diffusing information and media in light throughout the space. The construction of the tree, allows projectors and light points to be embedded for the desired radiant quality; the design is also modular, maximizing both this effect for various sizes of convention space and the ease of transportation and assembly.
As a new, dynamic spatial concept, conceived of as a contemporary lounge space, the tree is an inviting meeting point which reaches out to the collective community of experienced, as well as younger, professional architects to foster new relationships and bring knowledge together in a single space.